- January 2023
- December 2022
- October 2022
- Discover our South Mumbai travel guide
- Indian tigers: the inspiration behind our Durga adjustable ring.
- Travel diaries: a three day stay in Jaipur
- Our new adjustable stacking rings have arrived.
- Winner: Commercial Jewellery Designer Of The Year at Retail Jeweller
- Heirlooms reimagined with our London Topaz adjustable rings.
Who made my jewellery?
Jul 08, 2015
As a brand it’s not easy finding a supply chain that you trust. How do you really know what happens in a factory, or in a mine? How do you develop honest working relationships across continents and cultures? As the jewellery industry faces challenges with mines and workforces, we knew we had to start with our own supply chain. By nature we are curious, which is how SVP Jewellery’s journey began. A chance meeting with a jewellery family from northern India led to a visit, which led to designing our first ring. We were captivated by their talented team and how the family had created this lovely, cool place to work in - something to shout about when summer temperatures soar up to 50 degrees there. We felt charmed to be able to observe their daily working lives. That first ring when we brought it back to the UK started to get attention. Retailers loved the fact that it could be worn on any finger – it made for a compelling story, an easy sell and great for the gifting market. So we made some more. But when there are plenty of jewellery brands in our market, who did we want to be? What does our brand mean? We began to question how a piece of jewellery could be truly beautiful if it had a corrupt backstory. We knew there had to be a better way so we spent the next 2 years travelling back and forth to India developing our supply chain. That meant using large and small businesses who we loved designing with. When transparency is key, honesty is paramount and working side by side builds trust, we think there’s no better way to work. Now we’ve got a code of conduct. Simple rules to stick by so everyone has a common goal – to produce great work, get paid fairly and to be happy in the workplace (after all, it’s where we spend most of our time). It also includes:
- Fair trade
- Well paid, trained teams
- Free medical check-ups
- No child labour