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All change. SVP Jewellery becomes Sarah Verity.

We are changing our name. I started this company very organically and I just used my initials. I used to work in advertising and most companies were set up using the founders initials. 


We are growing our brand across Ireland and eight months ago Saint Vincent de Paul decided to rebrand to SVP. It became confusing so we changed our name to SARAH VERITY - my first and middle name.

Now to streamline the company we have decided to take the next step and change our name to SARAH VERITY for every territory.

What does this mean?

From the 6th January 2023 our website URL will be

sarah-verity.com

Our old domain will still work and just redirect our customers. 

Verity means truth and that is one of our main values, to be true, speak the truth, to be kind and transparent.

What do you think?

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